1824
1824
1831
1831
1842
1842
1847
1847
1854
1854
1861
1861
1866
1866
1879
1879
1897
1897
1899
1899
1921
1921
1955
1955
1964
1964
1967
1967
1969
1969
1970
1970
1988
1988
1989
1989
1995
1995
1997
1997
2000
2000
2002
2002
2003
2003
2008
2008
2010
2010
TIMELINE
OVERVIEW
1824

Our History

We have been in Malaysia for over 40 years spreading our love for chocolate and inspiring chocolate lovers everywhere.

Dive into our rich history and you’ll discover choc-full of interesting facts and information about Cadbury.

32

1824

1824

At 22 years of age John Cadbury opens his first grocer's shop next door to his father's drapery and silk business at 93 Bull Street, a fashionable part of Birmingham, England. John Cadbury sells hops, mustard and a new sideline – cocoa and drinking chocolate made with cocoa beans imported from South and Central America and the West Indies.

1831

1831

1831

With growing sales of cocoa and drinking chocolate, Cadbury decides to produce hem on a larger scale. He rents an old warehouse in Crooked Lane, Birmingham to use as a factory.

1842

1842

1842

Cadbury is now selling 16 kinds of drinking chocolate and 11 kinds of cocoa.

1847

1847

1847

Cadbury rents a larger factory in the centre of Birmingham in Bridge Street. His brother Benjamin Cadbury joins him and the business becomes Cadbury Brothers of Birmingham.

1854

1854

1854

Cadbury Brothers receive their first Royal Warrant on 4 February as "manufacturers of cocoa and chocolate to Queen Victoria."

1861

1861

1861

John Cadbury is in poor health and hands the reigns of the business to his sons Richard and George Cadbury. The young men are just 25 and 21 years old respectively. They struggle to keep the business and work hard at promoting their goods to the trade. Their dedication, in addition to innovative new products and quality improvements, help the business survive and prosper.

1866

1866

1866

The turning point for the young Cadbury brothers is a new processing technique and the resulting product: Cadbury Cocoa Essence. The new cocoa press, purchased from a Dutch manufacturer, squeezes out much of the cocoa butter from the beans so it is no longer necessary to put starches in the cocoa. The Cadbury brothers are the first British chocolate manufacturer to use this new process. The marketing of Cadbury Cocoa Essence as "Absolutely Pure, Therefore Best" helped sales increase dramatically.

1879

1879

1879

Now employing 200 people, Richard and George Cadbury need a bigger factory. Instead of looking at another city location they chose a greenfield site four miles from the centre of Birmingham on what would be called Bournville Lane. Production begins on this "factory in a garden" in September.

1897

1897

1897

Using left over cocoa butter from its drink powder, Cadbury produces its first milk chocolate bar for eating. However, the bar is dry and not sweet enough to be successful.

1899

1899

1899

Richard Cadbury dies and the business becomes a private limited company: Cadbury Brothers Limited. George Cadbury becomes chairman of the new board. By this time the Bournville factory has more than 2,600 employees.

1921

1921

1921

Cadbury becomes an international company when its first overseas factory opens in Tasmania. Other factories soon follow in Canada, Dublin and South Africa.

1955

1955

1955

Cadbury launches its first television advertising on 22 September with an ad for drinking chocolate.

1964

1964

1964

Cadbury acquires the London-based confections business of James Pascall, maker of chocolate éclairs.

1967

1967

1967

The holding company British Cocoa and Chocolate Company changes its name to Cadbury Group Ltd.

1969

1969

1969

Cadbury Group Ltd. merges with Schweppes Ltd. to create Cadbury Schweppes plc.

1970

1970

1970

Cadbury launches in Malaysia.

1988

1988

1988

Cadbury Schweppes acquires Chocolat Poulain, maker of the number 3 chocolate brand in France at that time. This is the first major acquisition in Cadbury's new strategy of growth through acquisition.

1989

1989

1989

Cadbury Schweppes acquires both Trebor Group Ltd – maker of Trebor and Maynards sugar confections – and Bassett Foods plc – the maker of Bassetts licorice.

1995

1995

1995

Cadbury Schweppes acquires Allan Candy, including the Sour Patch trademark in Canada.

1997

1997

1997

Cadbury Schweppes acquires Jaret International, including the Sour Patch trademark, in the U.S.

2000

2000

2000

Cadbury Schweppes acquires Hollywood, a leading French chewing gum brand.

2002

2002

2002

Cadbury Schweppes acquires Dandy A.S. of Denmark, including Stimorol, Dirol and V6 gum brands.

2003

2003

2003

Cadbury becomes the world's number one confectionery company (and number 2 in chewing gum) with the acquisition in March of U.S.-based Adams chewing gum business. This includes Halls, Dentyne, Trident brands and the Bubbas bubble gum range.

2008

2008

2008

Cadbury and Schweppes de-merge effective 7 May, separating the confections and beverages businesses into two companies. The confections business is called Cadbury plc.

2010

2010

2010

On February 2, Cadbury plc is acquired by U.S. based Kraft Foods Inc. in a £11.5 billion deal.

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